About us


About My DevaMy Deva & Vana Belle is a bohemian, free spirited fashion brand, created by a Swedish/French couple.

Helena, a true hippy, gypsy, boho girl, always on the road to discover and get inspired, and Thierry, her rock’n’roll rock in life who helps her put her dreams alive.

The label began under the name of My Deva back in 2011 selling hand made jewellery. Then their common passion for fashion led to the creation of their signature clothing line Vana Belle by My Deva.

The look of the brand reflects their spirit ; easy chic boho yet with an edgy touch that makes you stand out.

It is not just a label it is a life style ! Be the one you want to be and live the life you want to live.